The British company, Lever Brothers, created Lifebuoy soap in 1895 and sold it as an antiseptic soap. They later changed its name to Lifebuoy Health Soap. Lever Brothers first coined the term "B.O." for bad odor as part of their advertising of their soap. 110 year later We offer you a chance to buy for daily use a 85g bar, with the fresh clean hygenic smell that made Lifebuoy a household name for generations of British and American families.